This blog is overrated.

Once you’ve started, it’s hard to stop following Julia Allison, Star editor-at-large, Gawker-created celebrity and Harold Ford ex. It would be one thing just to read her blog, or even Twitter, and leave it at that, but she’s a gateway drug to a whole world of New York media “fameballs.” BFFs Mary Rambin (handbag designer and sister of soap star Leven) and Meghan Asha (tech heiress.) Technohipster estranged ex Jakob Lodwick (”technohipster”: an Objectivist software developer with unfortunate views about women who wears dark blue, rather than black, jeans.)

Over the last few months, this whole culture seems to be gripped with the “cleansing” trend. A cleanse apparently involves drinking nothing but lemon juice spiked with cayenne for three days while posting about it to your Tumblr; the goal is to rid the body of unspecified impurities after a period of enjoying oneself too much. “Healthy eating from now on so I NEVER feel so gross I need to cleanse again,” Mary writes. Healthy eating itself, though, is not enough to purge the “gross” feeling; one must atone.

A lengthy exploration of this phenomenon would be superfluous. It’s pretty much the common descendant of exorcism and bulimia. But Tumblr’d.